AI and the Customer Journey

About

Before investing time and resources into marketing activities, entrepreneurs need a clear understanding of how customers discover, evaluate, and engage with their businesses. This session introduces participants to the fundamentals of digital marketing, the customer journey, and the marketing funnel while exploring how AI can support business planning, customer research, and marketing strategy development. Participants will learn how AI can help identify customer needs, generate marketing ideas, create audience profiles, and support strategic decision-making. This program is funded by the Government of Canada’s Women Entrepreneurship Strategy.