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In this course, social media’s essentials for business are introduced to provide learners with the foundational understanding required to promote their small business on major social media platforms.
Note: As this is an introductory course, it will not discuss advanced features such as paid advertising or commerce listings on any platform.
Materials are the same for each lesson. All participants should have access to a laptop or desktop computer and a mobile device such as smartphones or tablets that can capture and edit photos; a consistent Internet connection.
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Lesson 1: Getting Started with Facebook
7 Tasks
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Lesson 2: Getting Started with Instagram
3 Tasks
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Lesson 3: Getting Started with Google My Business
9 Tasks
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Lesson 4: Conducting a Social Media Audit
4 Tasks
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Lesson 5: Understanding Your Ideal Audience
2 Tasks
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Lesson 6: Figuring Out What to Publish on Social Media
5 Tasks
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Lesson 7: Reviewing Your Performance on Social Media
4 Tasks
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