Social media is a key tool for connecting with customers, building your brand, and growing your small business. This course will help you understand how to use platforms like Facebook, Instagram, Tik Tok, and Google My Business to support your business goals.
You will explore how to get started with these platforms, reflect on your current online presence through a social media audit, and learn how to identify your ideal audience. You’ll also look at content planning, strategies to boost engagement, and how to review your performance using analytics. This course offers a reflective and exploratory learning experience, giving you the knowledge and tools to expand your social media influence with more clarity, intention, and confidence.
Course Learning Objectives:
The course is divided into 8 lessons.
- Set up and optimize Facebook, Instagram, and Google My Business profiles to effectively represent your small business online.
- Understand how social media platforms can be used to support business reach, visibility, engagement, and growth.
- Conduct a social media audit to help create accuracy, consistency, and opportunities for improvement.
- Describe your ideal audience and analyze how this understanding can inform your social media strategy.
- Apply a content planning framework to brainstorm, organize, and create social media posts that align with your business goals and audience interests.
- Review and interpret analytics from various social media platforms to evaluate the performance of your content and identify strategies to improve engagement.
- Reflect on your current social media practices, explore examples from other businesses, and identify new tactics to enhance your online presence.
