Introduction to Social Media for Small Business

Introduction to Social Media for Small Business

Find out what’s new at Ampere, and within our extensive partner network, as we work with rural, remote and Indigenous communities to ensure that everyone has the power to embrace the power that STEAM creates.

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In this course, social media’s essentials for business are introduced to provide learners with the foundational understanding required to promote their small business on major social media platforms.

Note: As this is an introductory course, it will not discuss advanced features such as paid advertising or commerce listings on any platform.

Course Content

Lesson 1: Getting Started with Facebook
7 Tasks
1. Setting Up a Facebook Business Page
2. Filling In Your Description
3. Adding your Profile + Cover Images
4. Choosing Your Facebook URL/Username
5. Filling In Your Page Details
6. Sharing Your Business Story
7. Navigating Facebook’s Business Tools
Lesson 2: Getting Started with Instagram
3 Tasks
1. Signing up for Instagram
2. Switching to a business account
3. Completing and Optimizing Your Business Profile
Lesson 3: Getting Started with Google My Business
9 Tasks
1. Creating a new Google My Business Listing
2. Adding Your Location and Address
3. Choosing your category
4. Adding your business phone number and website
5. Verifying your business
6. Optimizing your Google My Business listing
7. Adding Photos to Your Listing
8. Encouraging Reviews
9. Keeping your Google My Business Listing Up-to-Date
Lesson 4: Conducting a Social Media Audit
4 Tasks
1. Set up a blank spreadsheet
2. Open a browser window and begin to search for all of your existing business accounts
3. Check for consistency across accounts
4. Widen your net
Lesson 5: Understanding Your Ideal Audience
2 Tasks
1. Find out more about your current audience
2. Consider how you will speak with your newly identified “Ideal Audience.”
Lesson 6: Figuring Out What to Publish on Social Media
5 Tasks
1. In a blank doc or note, write down at least three ideas or topics you want to post
2. For each topic you wrote down, choose a goal for your posts that relates to action for your audience
3. For each of the goals, write down a few ideas for accomplishing it
4. For each idea, come up with at least one way to translate it into a social media post
5. Repeat the process for each of your ideas and take time each month to refresh your ideas and come up with seasonal content.
Lesson 7: Reviewing Your Performance on Social Media
4 Tasks
1. Familiarize yourself with Facebook Page Insights
2. Familiarize yourself with Instagram Insights
3. Review your Google My Business performance
4. Identify opportunities to improve and outline how you will redirect your efforts to do so.
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